Insurer Chubb has introduced a new AI-powered optimisation engine within Chubb Studio, its technology platform for insurance distribution partnerships. The new capability uses proprietary AI to analyse data and deliver personalised offerings at the point of sale.

Chubb says it will enable its global partners to increase customer engagement and build stronger brand loyalty with measurable growth by aligning protection solutions with the specific needs of their customer base. Consumers gain access to curated insurance options offered from the platforms and apps that they already use.

Key functions include: personalised recommendations of products and engagement channels based on customer profiles; click-to-engage technology to allow customers to connect with an advisor via phone, video or text to discuss more complex insurance products; and a flexible integration mode which allows partners to choose the level of control and data sharing that suits their operation.

Sean Ringsted, chief digital business officer at Chubb, said: “The launch of the Chubb Studio optimisation engine represents a significant leap forward in how we empower our digital distribution partners to engage their customers, increase conversion and build financial resilience through highly relevant insurance protection.

“By combining data-driven insights with Chubb’s breadth of products and deep industry and regional market expertise, we’re enabling unique insights for our partners, and delivering tailored insurance products and services that drive results.”

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