Online motor insurance provider Hedgehog has teamed up with Premium Credit to offer premium finance to Hedgehog’s customers in its first year of business. The new entrant is offering motor insurance products aimed at drivers that face higher than average premiums for reasons such as holding points on their licence, a driving conviction or being declined by other insurers because of their postcode.

Powered by its own cloud-based software platform, Hedgehog’s proprietary pricing engine will create a quote from scratch in real-time, combining several sources of external data with cover being offered initially through an exclusive agreement with aggregator, Confused.

Hedgehog CEO Pete Storey said the new market entrant was “recruiting in earnest” to meet anticipated demand for the new offering.

“Our online user experience aims to be second to none for simplicity and convenience. Through early collaboration with our e-commerce team, Premium Credit has arrived at the exact, seamless electronic integration we wanted for our customers.”

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