Cyber insurance provider Cowbell is extending its market reach to mid-market businesses n the UK with an annual turnover of up to £1bn.

US-based Cowbell entered the UK SME market in mid-2023 with the launch of its standalone AI-powered cyber insurance offering, Cowbell Prime One.

Simon Hughes, VP and general manager for Cowbell UK, commented: By leveraging our proven track record, vast risk pool and innovative technology we’ll be able to safeguard not only SMEs, but also empower businesses with greater complexities, larger operations and serve a broader clientele.

"Through this expansion, Cowbell aims to educate and provide the best coverage options available to these business owners, closing the insurability gap. This in turn offers better outcomes for the economy and contributes to the resilience of the UK’s business landscape, ensuring that the UK's SME and mid-market level organisations – which combined account for more than 99% of all UK private sector businesses – are equipped with the best cyber security tools."

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