Aon has bolstered its data and analytics capabilities for reputational risk with the acquisition of Pentland Analytics' 'reputation crisis database', proprietary modelling algorithms and a cloud-based web app.

For the last several years, businesses have identified damage to reputation as one of their top risks, according to Aon’s annual Global Risk Management Survey.

Since 2017, Aon and Pentland Analytics have collaborated to produce industry-specific research focused on why some organisations succeed and emerge stronger after a crisis while others do not. Pentland's reputation crisis database contains information on over 340 sudden and unexpected events and impacts on shareholder value spanning the last 40 years.

“In our highly volatile world, organisations are increasingly exposed to the impact crises have on reputation and shareholder value,” said Richard Waterer, global risk consulting leader for Commercial Risk Solutions at Aon. “This acquisition builds on our previous work with Pentland to bring our clients insights and tools to better understand and prepare for the impact of reputational crises on shareholder value.”

“Aon and Pentland have a shared interest in understanding reputational crises to help organisations address and mitigate related risks. This acquisition is an exciting evolution of our relationship,” added Dr Deborah Pretty, founder of Pentland Analytics. “Under Aon’s stewardship, multinational firms around the world will continue to receive insights and analytics on share price performance following reputation crises, and advice on how to drive favourable outcomes.”

Dr Pretty will serve as a consultant to Aon during the transition of these assets, while continuing to operate Pentland Analytics, which she founded.

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