Acrisure rebrands

Acrisure’s global reinsurance brokerage, Beach & Associates has been rebranded as Acrisure Re and Acrisure London Wholesale, part of moves made by the broker to better align its global offering and new tech-enabled strategy following its recent acquisition of artificial intelligence company, Tulco’s insurance assets.

“Transforming our company has been a multi-year journey, brought full-circle with best-in-class artificial intelligence talent through our recent transaction with Tulco,” said Greg Williams, CEO and president of Acrisure. “The new brand symbolises our commitment to tech enabling every facet of our business and is an outward display of these intentions. In addition, re-branding Beach as Acrisure Re signifies how we intend to leverage the robust talent in our reinsurance division as it fully represents Acrisure in all markets.

“Prior to the onset of COVID-19, Acrisure recognised the strength of a digital platform and we’ve spent considerable time and capital building a tier one tech team and deploying AI across the company. The pandemic and resulting changes to business, commerce, and society at large reaffirms this decision. Acrisure’s Agency Partners, employees, and clients are energised by the first opportunity to incorporate AI at scale across a leading distribution platform to accelerate organic growth.”

Acrisure’s 2018 acquisition of global reinsurance leader Beach & Associates marked its first partnership outside of North America.

Jason Howard, CEO of Acrisure Re, commented: “We’ve only scratched the surface in what is possible. Concepts such as advanced underwriting algorithms with predictive modelling will completely change the game for our clients and partners. And through our evolution, we are proud to remain an employer of choice for market-leading talent seeking to translate data into insights for clients worldwide.”

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