2011-11-15

By staff reporter

Visa Europe has taken a minority stake in customer insight group, Beyond Analysis, aimed at strengthening the firm's data analytics capabilities.

Over £1 in every £4 spent in the UK is spent on a Visa debit, credit or prepaid card, and over 11 billion transactions are processed from across Europe, giving Visa insight into consumer spending patterns. Visa Europe’s data analytics are said to be anonymous, and do not include personal or private details.

Mariano Dima, chief marketing officer, Visa Europe, will join the Beyond Analysis Board as part of the investment.

Peter Ayliffe, president and CEO of Visa Europe said, “This investment in Beyond Analysis reflects Visa Europe’s commitment to redefining its relationship with retailers, helping them to build stronger relationships with customers and secure increased market share. Enhanced data analytics forms a key part of our vision for the future of payments alongside new technology such as mobile payments and e-wallets.”

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