Major global brands have pulled hundreds of millions in advertising spend from Google-owned YouTube following a scandal that has emerged over inappropriate content.
More than 250 organisations including the UK government, Johnson & Johnson, Verizon, Toyota, Tesco and McDonald’s and media including the Guardian and The Times -- which broke the news -- are among the growing number of customers angered by the activities of the internet giant which saw advertising placed next to extremist material, and the groups responsible receiving payouts from them.
The Cabinet Office called Google to account, placing a restriction on its Youtube advertising “pending reassurances from Google that Government messages can be delivered in a safe and appropriate way”.
In a report from Sky, chair of the Home Affairs Select Committee Yvette Cooper MP, has said Google's failure to remove the hate videos was "astonishing".
Printed Copy:
Would you also like to receive CIR Magazine in print?
Data Use:
We will also send you our free daily email newsletters and other relevant communications, which you can opt out of at any time. Thank you.
YOU MIGHT ALSO LIKE