FM and Disney Experiences have relaunched the Disney Wild About Safety program, an initiative dedicated to making safety education fun for families through educational content.

The scheme includes updated character artwork, educational materials and visual storytelling. Originally introduced in 2003, the overall goal of the Disney Wild About Safety program has been to engage families in safety through storytelling that promotes safe behaviour.

The program features characters from The Lion King animated movie, who help spread important safety messages through a series of illustrations in tip cards, activity books and videos utilised throughout the domestic and international theme parks, resorts and cruise ships. To date, the Disney Wild About Safety program has reached more than a billion children and families worldwide.

Greg Hale, vice president and chief safety officer at Disney Experiences, said: “We’re excited to relaunch Disney Wild About Safety with refreshed content and expanded reach. Our collaboration with FM enhances the program’s mission, adding valuable industry support as Disney continues to provide guests tips for staying safe while enjoying the magic of our theme parks and cruise ships – and at home.”

Randy Hodge, chief operating officer at FM, added: “We are thrilled to collaborate with Disney to help prepare its guests so they can enjoy the vacation of a lifetime. Through our collaboration, FM will support Disney’s innovative safety education program, helping guests get the most out of the incredible adventures in store for them at Disney’s theme parks and cruise ships.”

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