Willis has expanded its GB affinity technology ecosystem through a partnership with European embedded insurance orchestration provider Qover.

Under the partnership, Qover will provide embedded insurance orchestration technology, including APIs, real-time dashboards and AI-enhanced claims handling. Willis will contribute insurance design and market access capabilities, supported by its pricing and analytics technology Radar.

Anthony Borgman, head of affinity, GB at Willis, commented: “Strengthening our ecosystem is a core part of how we continue to meet the evolving needs of our GB affinity clients and deliver agile distribution capability.

"Partnering with Qover enhances the connected infrastructure behind our propositions – giving us greater flexibility, improved speed to market, and more ways to support clients’ brands operating in a wide range of industry verticals."

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