AI Strategy: Unleash the Power of Artificial Intelligence in your Business
Bernard Marr
Kogan Page, 2025

Artificial intelligence is the single greatest groundbreaking force in business today – driving productivity change, and accelerating advances in other technologies along the way. “It is,” as author Bernard Marr writes, “without doubt, the great breakthrough technology of our times” – and like fire, steam power, electricity and computing before it, AI will continue advancing. “There’s no putting the genie back in the bottle,” the author notes. “AI is here to stay. And your business had better get ready for it.”

A futurist and thought leader in the fields of business and technology, Marr has a passion for using technology for the good of humanity. A best-selling author of over 20 books, Marr is committed to exploring and sharing ideas that can help create a better future through responsible AI adoption, and counts some of the world’s best-known brands among his clients – from Amazon, Cisco and NVIDIA to Shell, Toyota and Walmart.

In his latest book, Marr writes that AI is forecast to add more than £11.6 trillion to the global economy by 2030, and to deliver a 26% boost in GDP in local economies. (Generative AI alone could add up to £3.4 trillion a year to the global economy – more than the UK’s entire GDP in 2021.) “What business can afford to ignore such a transformative technology?” Marr rightly asks.

At the same time, AI is poised to revolutionise the way we work, affecting almost 40% of jobs around the world. In advanced economies, that figure could be as high as 60%. “Some jobs will be replaced by AI-led automation, some jobs will change, and new jobs will emerge – just as with previous breakthrough technologies,” the author writes.

Despite AI’s staggering promise, and its potential future impact on the workforce, a third of managers in the UK have never used AI. That being the case, how can business leaders imagine what can be done with AI if they’ve never used it, he asks?

It’s not too late for business leaders to get on board, Marr says. Although AI – especially Gen AI – has been a buzzword for a couple of years, it’s still very much early days in its transformative impact, making now the perfect time for business leaders to get to grips with it.

Drawing on the author’s interactions with the business leaders, technologists and practitioners that are shaping AI’s future, AI Strategy covers every aspect of AI adoption – from ethics to upskilling, and data management to tech infrastructure. In addressing all these impacts, the book uses real-world examples across multiple organisations and industries – from energy, healthcare and education to marketing and HR.

Wherever you are on your AI journey, this guide will help you craft and execute a strategy that has the potential to create meaningful impact – hopefully both within and beyond your own organisation.

---