Trade body LIIBA is to publish a research paper on the value of commercial broking to the economy this autumn.

The report, The innovation imperative: why brokers matter more than ever, will provide the first global evaluation of broker, insurer and client views on broking’s economic value.

Christopher Croft, CEO of LIIBA, said: “It’s our belief that this study will do for London’s brokers what the London Matters study has done for the London market as a whole. It will demonstrate precisely the value that brokers create in a format that government, regulators and the wider financial community can understand.

“For too long, London’s brokers have been the victim of all sorts of misunderstandings and misinterpretations. It’s been too easy to label brokers as purely a distribution cost. This study will change that. 2025 must be the year that we bring governments and regulators around the world to fully appreciate the value insurance intermediation delivers to the global economy.”

The report will combine quantitative and qualitative insights from across the international broking community.

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