Finance professionals expect their companies to reduce their focus on sustainability and diversity commitments.

This is amongst the findings of research carried out by credit information provider, CRIF, which draws upon the views of both consumers and financial services professionals working in the UK and Europe.

While financial services professionals believe their leadership will become less focused on ESG and DEI principles, 45% of consumers also believe that financial institutions will reverse diversity drives due to a sea change in attitudes.

Sara Costantini, regional director, UK and Ireland, at CRIF is concerned that recent rollbacks around DEI in the US may have a damaging ”ripple effect”.

“In the UK and EU, ESG has become a core component of business practices, bolstered by a strong regulatory framework,” she added.

200 financial services professionals and 6,000 consumers across France, Germany, Italy, Poland and the UK were polled in March 2025 for CRIF’s survey.

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