Insurtech, Wefox, has launched a global affinity business. The team, led by Tomaso Mansutti and Pierfrancesco Ricca, will be targeting a global market worth an estimated US$3trn.

In Germany, the new country head, Guenther Blaich, will lead the local affinity business. Last November saw two additions to the team: Thomas Rettenwander joined the team to lead the affinity business for Austria and Daniele Del Bo was appointed as group business development director for Affinity Automotive. Other hires are in the process.

Tomaso Mansutti, group head of international partnerships at Wefox said: “In taking our affinity business global we are not only endorsing our affinity knowledge and experience, but also ensuring every one of our partners benefits from more than just products and service solutions.”

“We will continue to develop bespoke insurance products for our affinity customers, but for us, mutually successful affinity business is also about culture and authenticity. We collaborate and always place our customers at the heart of every decision we take together.

Pierfrancesco Ricca, group head of affinity partnerships, added: “This is a perfect fit and a huge market opportunity for Wefox. Through our existing capabilities, experience and industry knowledge across insurance, distribution and technology, we will deliver value for our customers and succeed in this space.

“We are an insurance business enabler. Through our extended platform model we are in a unique position to offer the customers the technology and services that are needed to build and to run successful programmes.”

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