BOOK: The Sustainable Business Handbook, by Grayson, Coulter and Lee

The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful
David Grayson, Chris Coulter and Mark Lee, Kogan Page, 2022

ESG is no longer an issue to which organisations can merely play lip service. Countless books and column inches have been dedicated to making the case for sustainable approaches. Businesses and the public are engaged, and the topic has gathered momentum.

Kogan Page’s latest book on the topic doesn’t attempt to sell sustainabilty; instead it undertakes to shift the conversation from the ‘why’ of business sustainability to the ‘how’. This practical guide gets straight down to how businesses can become more resilient and successful in the long-term by becoming more sustainable.

Based around twenty top tips, the book is peppered with a series of profiles and case studies of organisations successfully embracing sustainability, and turning it into a source of innovation, new business and societal good.

Author David Grayson CBE is emeritus professor of Corporate Responsibility at Cranfield School of Management, based in London. He is the chair of the Institute of Business Ethics and has worked with responsible business coalitions across the world.

Chris Coulter is CEO of GlobeScan, an insights and strategy firm that helps organisations build the trust they need to create value for themselves and society, based in Toronto. He is the chair of Canadian Business for Social Responsibility.

And co-author Mark Lee is the director of the Sustainability Institute by ERM, which launched in 2020 to define, accelerate and scale sustainability performance by developing actionable insight for business. He is based in California.

The three authors bring their collective experience to bear in this comprehensive and practical guide that will be particularly useful to companies starting out in sustainability.

In his praise for Kogan Page’s latest book, Alan Jope, CEO of Unilever, notes: “Climate change, the loss of nature and rising inequality represent the biggest crises facing business today, while sustainability and purpose have become mainstream levers of performance. That is why addressing them effectively have become key determinants of business success. And yet few companies know where to start. How do you put principles into practice. This comprehensive, step-by-step guide has the answers, skillfully navigating business through the big questions of our time.”

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