Zenzic and Thatcham unveil plans for automated driving system consumer ratings

Self-driving organisation, Zenzic is working with Thatcham Research and CAM Testbed to develop a proof-of-concept consumer safety rating for automated driving systems.

Initially, the independent rating will focus on automated lane keeping systems. This technology could see motorists driving hands-free on UK motorways at limited speeds within a year. The goal is that this project will act as a basis for consumer safety rating of future automated driving systems, and it is anticipated that it will later be adopted by consumer safety organisations.

The project, which is funded by the UK government’s Centre for Connected and Autonomous Vehicles will be led by Thatcham. Other groups working on the project include Automotive Electronics Innovation, Warwick Manufacturing Group, HORIBA Mira and IDIADA.

Thatcham Research chief executive, Jonathan Hewett, said: “The advent of automated driving promises to bring a host of benefits spanning safety, mobility and the environment. To realise this potential, we are developing an independent consumer safety rating scheme to foster confidence in the technology and its ability to control the vehicle.”

“Not all automated driving systems will be made equal. Therefore, an independent consumer safety rating will drive best practice, while helping consumers to make informed choices and trust that it is safe to relinquish control.”

Mark Cracknell, head of connected and automated mobility at Zenzic added: “Zenzic is pleased to announce the launch of the Consumer Safety Rating project alongside Thatcham Research and partners from CAM Testbed UK. It is an extremely exciting time for CAM, and the aims of this project will not only provide confidence in safety, for both consumers and insurers, but it could also place the UK as a global leader in the introduction, adoption and use of automated driving systems.”

The project aims to have a proof of concept delivered March 2022.

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