UK leads the way with Google Flood Alerts

The UK has become one of the first countries in Europe to enable Google flood alerts meaning Environment Agency-issued warnings will now appear on Google Search and the Google Public Alerts map within seconds.

The service is a culmination of two years’ collaboration between The Environment Agency and Google, and follows similar roll-outs in the US, Germany, South America and parts of Asia, where the system issues alerts relating to residents to such environmental emergencies as earthquakes, wildfires and extreme temperatures.

John Curtin, executive director of Flood and Coastal Risk Management at the Environment Agency said: “This pioneering service will ensure that our live flood warnings and safety advice reaches even more people when it is most needed, giving UK residents access to the first service of this kind in Europe.

“We are always looking to find innovative ways to give people advance warning of potential flood risk so they can take action to keep themselves and their property safe. We will continue to work closely with Google to explore ways in which we can further develop this fundamental public warning service.”

The Environment Agency already sends flood warnings and alerts to over 1.4 million properties in England which have signed up to a text, email and automated phone call service. The new service will give even greater access and visibility to this key public warning service through tens of millions of personal devices.

    Share Story:

Recent Stories


Financial institutions were early adopters of cyber security and insurance. Are they still on top of the game?
Managing huge amounts of sensitive data online makes financial institutions a prime target for hackers. As such, the sector was an early cohort for insurers in creating cyber cover. Since then, the market has evolved almost beyond recognition. It continues to challenge itself to this day, complying with rigorous regulatory demands and implementing avant-garde enhancements to keep abreast of the ever-changing risks. Published June 2021

Manufacturing: An industry at risk amid great technological change
Of the many sectors of business, manufacturing companies are among the most at risk from cyber threats. How has the sector evolved to make it so vulnerable and what does the task of managing cyber exposure in a manufacturing company look like? CIR’s latest podcast with Tokio Marine HCC sought to answer all these questions and more. Published April 2021