General & Medical Group has launched professional football player insurance designed to cover players who receive an irreparable injury which could damage their future and end their football career.

The Elixir Career Ending Sports Insurance includes cover for permanent and temporary total disability, catastrophic injury and accidental death, as well as access to 24/7 counselling and information.

Cover is offered through SportsInsurance4U, which provides a wide range of sports insurance products, to amateurs, semi-professionals and professional sportspeople.

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