Transunion has enhanced its data breach support service for businesses in the UK. The new service allows an organisation’s customers to access their credit information and also offers specific features to help safeguard their identity.

Kelli Fielding, managing director of consumer interactive for Transunion in the UK, said: “From research published throughout the last 12 months, and the fact we have seen the proliferation of cyber security threats accelerated by the impact of the pandemic, it’s increasingly clear just how costly data breaches can be for businesses and consumers alike. That’s why we’re enhancing our Trueidentity data breach support service in the UK, following its success in other markets, to help organisations protect both their bottom line and their reputation, whilst also helping to minimise the risk of financial suffering for impacted consumers.”

Mark Read, senior account director of data breach support services at TransUnion, added: “At Transunion, we believe there are three key stages to a successful data breach response. Firstly, an organisation’s readiness. Does it have a strategy in place which allows it to take swift and meaningful action? Secondly, the response itself. All businesses need to have the right resources at their disposal in order to effectively handle a security incident. And thirdly, remediation. It’s crucial that leaders implement an advanced remediation strategy to protect both their brand and their customers from any suffering. The availability of our data breach support service in the UK will help businesses large and small prepare for each one of these key stages.”

Alongside its credit reporting tools, Trueidentity also provides businesses with ‘dark web’ monitoring. This service scours surface, social, deep, and dark websites for potentially exposed personal, identity and financial information.

Businesses investing in the breach remediation suite can also be provided with a dedicated emergency contact centre to deal with queries from customers impacted by a cyber attack, and an array of educational resources focused on credit management, fraud victim assistance and identity theft prevention. A bulk notification service is also available which can be used to advise impacted customers of a breach and confirm remediation action taken.

In 2020, the average cost of a data breach to a UK business stood at £2.9m, with 41% of customers claiming they would never return to a business post-breach.

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