AAAtraq launches digital accessibility tool

The number of digital accessibility lawsuits filed in the US between 2017 and 2018 increased by 183%, and with increased scrutiny, that number is expected to have risen substantially in 2019. In one of the more high-profile cases, Domino’s Pizza was found guilty of not making its website app accessible for use by people with visual impairments, and was forced to make adjustments to improve user experience.

To help address the issue AAAtraq has launched a new tool designed to help businesses understand their existing level of digital accessibility risk exposure.

As well as a personalised pathway to compliance, users also receive an AAAtraq ‘accessibility rating’ badge that can be displayed on websites warning those looking to take legal action that they are working towards digital compliance. US-based organisations will also receive up to US$50,000 cover from BRIT to add further protection.

An inherent part of the non-compliance problem, according to CEO Lawrence Shaw, is that that accessibility legislation has become overly complicated. “Organisations are not deliberately non-compliant, but the level of misinformation in circulation coupled with a succession of successful legal cases in the US, has created the perfect storm,” he says.

This is down to three factors: opportunistic lawyers seeking financial rewards, digital suppliers who are not being held accountable by their clients and end user organisations who are too reliant on third party suppliers and unsure of their responsibilities according to the accessibility legislation to demonstrate ‘reasonable adjustment’.

“Digital inaccessibility lawsuits are one of the fastest growing financial risks for organisations who are literally ‘burying their heads in the sand’ because they don’t understand the accessibility legislation and mistakenly believe it is difficult and expensive to comply,” Shaw added.

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