If you do business anywhere in the world, there is a good chance your organization processes data about individuals in the context of selling goods or services to citizens of a European Union (EU) country. And if so, then you will need to comply with the General Data Protection Regulation (GDPR). What is the GDPR? It’s a regulation intended to strengthen and unify data protection for individuals within the EU. It was approved and adopted by the EU Parliament in April 2016 and will be in force May 2018. It is being called the most important change in data privacy regulation in 20 years. Adequate preparation and the right technology to ensure compliance is crucial to avoiding steep financial penalties.