American International Group has announced today that AIG is to return as its global property casualty business brand in most of its locations. As part of the rebrand, AIG has also introduced a new brand promise: Bring on tomorrow.

“AIG as a global insurance brand is back,” said AIG president and CEO Robert H. Benmosche. “The re-launch of the AIG name marks a significant achievement for our company. ‘Bring on tomorrow’ underscores AIG’s tremendous tenacity and ambition – to solve problems, to innovate for the benefit of our clients, and to act as a powerful, global team. These are the attributes that have enabled AIG to succeed in making America whole on its investment in our company, plus a positive return of more than US$1bn.

“Now we look to tomorrow, and we’re excited about the potential we see there. We’re excited to get to work on seeing, building, and securing a better future – for our customers, for ourselves, and for communities around the world. I believe that the spirit of inventiveness and adaptability at the core of AIG will bring opportunities and open doors that will redefine what’s possible, helping our customers thrive and make the most of every day.”

Starting today, AIG’s global property casualty franchise will begin to use the AIG name, and deploy the company’s new logo and brand promise in marketing and advertising as appropriate. Other brands in the AIG family, including VALIC, Lexington Insurance, American General, SunAmerica, and Western National, will continue unchanged.

AIG property casualty CEO Peter Hancock said, “We are very excited to celebrate the long history and strength of the AIG name with our customers around the world. With our investment in the latest data technology, combined with our spirit of inventiveness, we think we’re well positioned to help them meet the challenges of tomorrow.”

“The AIG name represents strong values, hard work, and keeping our promises. AIG Life and Retirement continues to embody those values,” said AIG Life and Retirement President and CEO Jay Wintrob.

“Our promise to ‘bring on tomorrow’ fits well with our role as a premier provider of protection, investment, and income solutions that prepare our customers for a successful future.”

The company’s life and retirement segment is now AIG Life and Retirement.

The total authorised US government assistance to AIG of US$182bn has been fully repaid, and the Federal Reserve and United States Department of the Treasury have to date received a combined positive return of approximately US$15.9bn on their investments in the company.

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