The Generali Group has acquired full control of UK data analytics company, MyDrive Solutions. MyDrive uses data gathered from a series of technological instruments, such as blackboxes or smartphones, to formulate predictive algorithms and to define behavioural scores or assessments of user behaviours.

Valter Trevisani, head of group insurance and reinsurance, said, “The acquisition of MyDrive is an important step in implementing the new Generali Group strategy focused on customer centricity and wide use of new technologies and data analytics tools. MyDrive is a centre of excellence in behavioural profiling: we are developing many projects in the field of telematics and, thanks to these new skills which the Group is now acquiring, we aim to become the best insurance choice for connectivity and innovation. The decision to build on such a young company, moreover demonstrates the Group's willingness to invest in talent and excellence.”

Linden Holliday, CEO of MyDrive Solutions, which was founded just five years ago, added, “The MyDrive team is excited and proud to join Generali. As a start-up we have developed world leading expertise in data analytics and software engineering to provide robust granular data profiling of drivers. Now in combination with Generali’s leadership in insurance telematics, we can rapidly bring new levels of innovation, operational efficiency and performance to other areas such as smart homes and health, creating exciting new products".

Share Story: